Tuesday, October 22, 2013

Discount Harley Davidsons

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Designing a motorcycle involves art, science and emotional appeal. Harley's Willie G. Davidson Product Development Center, in Wauwatosa, has a large conference room called the "bunker" where motorcycle designs and prototypes are reviewed. Its tall glass windows have motorized shades to keep prying eyes from getting even a glimpse of bikes that might not be released to the public for several years, if ever.
Under CEO Keith Wandell's leadership, Harley has cut product development time by about 30%, and it has a new way of gathering ideas for motorcycle designs.
"We gather input and ideas at formal focus groups, but also at all the events we attend and at our demo rides, sometimes just talking to that rider or passenger sitting on the next stool at a diner," said Scott Habegger, director of motorcycle styling.
"We take our ideas and solutions back to customers as prototypes and get more feedback before settling on a final design," he added.
Other changes in the 2014 lineup include anti-lock brakes on all five Sportster models, a new CVO Softail Deluxe that comes with a detachable windshield with GPS navigation, Daymaker LED lighting and detachable saddlebags.
Also, the Twin Cam 103 engine is now standard equipment on the Street Bob and Super Glide Custom models.